Thursday, May 19, 2011

Looks are Everything

Today in class, we looked at ads from the 1920s and compared them to ads from today. One particular ad we looked at for Paris Garters (above), made me think of a certain difference between old ads and more recent ad. I noticed that this ad is meant to attract its audience by making people realize what they don't want to be as opposed to what they do. For example, when I look through magazines, the ads I see show beautiful faces and flawless models. These ads cause me to stop by making me think I want to look like that. The ad for Garters is supposed to catch my attention by making me think of what I don't want to look like. I don't see many of those types of ads today. What might this suggest about changing American culture?

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